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Why do s always say "add to your wishlist on Steam" and never "add to your wishlist on itch.io"?

One reason: itch.io doesn't HAVE an "add to your wishlist" button. If you think it should, consider 👍 this issue:
github.com/itchio/itch.io/issu

Everyone who's read or watched any lesson on PR/marketing knows how important calls to actions are. But with @itchio@twitter.com, there simply isn't a usable call to action for games that haven't launched yet.

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