Apple will promote this sort of comparison when I could write down specs for the Apple M2 & the Ryzen 6980HS APU in such a way that you would need to differentiate on details like cache hierarchy (16MB+4MB bigLittle or L2/L3) or fab process (TSMC 5P vs 6).
Apple make good silicon, they don't need to mislead people to sell them! Also AMD have so far resisted upgrading any APU to memory controllers seen in Threadripper/EPYC designs, unlike Apple.

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