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#partnerships

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Continued thread

OMG — hilarious — at one point, DoubleVerify had to apologize to Musk for not giving X high enough ratings 😂

But this supposed ‘error’ only affected X—

“X’s Head of America…said this error only impacted X, no other platform, and… (is now) corrected to show X’s actual, accurate brand safety score.” 😉

/3 of 3 🧵

~ DoubleVerify Confirms Error in Its Reporting, Misrepresenting X’s Brand Safety~

#TheMoreYouKnow #X #business
#partnerships #advertising #SocialMedia

socialmediatoday.com/news/doub

Social Media Today · DoubleVerify Confirms Error in Its Reporting, Misrepresenting X’s Brand SafetyBy Andrew Hutchinson
Continued thread

Twitter (X) “HAS INKED DEALS with a pair of third-party ad tech companies, DoubleVerify and Integral Ad Science (IAS), aimed at giving advertisers new tools to quantify and analyze the brand safety of ad campaigns on Twitter (X).”

(Jan 2023)

/2 of 3 🧵

~ Twitter Tries to Lure Advertisers Back With New Brand Safety Partnerships~

#TheMoreYouKnow #X #business
#partnerships #advertising #SocialMedia

variety.com/2023/digital/news/

~~~~

business.x.com/en/blog/third-p

Variety · Twitter Tries to Lure Advertisers Back With New ‘Brand Safety’ DealsBy Todd Spangler

~ Advertisers plan to withdraw from X in record numbers~

In response:

“The [X, formerly Twitter] spokesperson added that X’s “brand safety rate is on average 99%, as validated by DoubleVerify and Integral Ad Science,” companies that analyze the value of digital advertising placements.”

(LOL— X is PARTNERED with DoubleVerify & Integral Ad Science, see the next post in this thread)

/1 of 3 🧵

#TheMoreYouKnow #X #business
#partnerships #advertising #SocialMedia

cnn.com/2024/09/05/business/ad

I’m so excited to have @wedistribute join us with the Nos Social Journalism Accelerator! wedistribute.org/2024/05/nos-j #Journalism, #Partnerships

This is one of many experiments we can do to find a sustainable community supported model for journalism. Meta has both embraced and sabotaged journalism in such a way that we have so few outlets in comparison to a decade ago. Today we need a new model. And we’re figuring out how to make it work by building it, together, open source, open protocol.

We Distribute · We've Joined Nos Social's Journalism Accelerator!Our publication is joining a Journalism Accelerator to help grow our presence in the Nostr community! Here's what that means.