Digital game rentals artificially cheap? 

Are we in the period of digital game rentals where big companies lose money pushing services to capture the market before boosting prices way up (eg why VCs are happy to lose billions on Uber etc today)?
MS not only adding *their* new stuff but also stuff like Shadow of the Tomb Raider & Just Cause 4 as soon as it fails at retail (so the publisher is willing to do a deal). EA Basic for $4/month (only missing a few recent games & some DLC of Premier tier).

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