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Very smart move by Apple, this halving of their cut for small indies (& it is only the small indies without a blowout success who will be covered) will cost them almost nothing & deflates support from the smallest devs for moving the entire industry away from digital stores profiteering (charging 30% for not much more than the 3% credit card processing fees they handle).
https://www.apple.com/uk/newsroom/2020/11/apple-announces-app-store-small-business-program/
Can you hear that? That's the wall of 30% (profiteering) cuts for digital marketplaces slowly crumbling. Google have followed Apple's lead on sapping energy from indies inclined to side with Epic (or point to itch.io as evidence storefront owners are not charging a fair cut): https://android-developers.googleblog.com/2021/03/boosting-dev-success.html