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PPC Land<p>ICYMI: The Trade Desk's Kokai platform faces challenges amid executive departure: How AI integration and platform transitions are reshaping digital advertising technology landscape. <a href="https://ppc.land/the-trade-desks-kokai-platform-faces-challenges-amid-executive-departure/" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">ppc.land/the-trade-desks-kokai</span><span class="invisible">-platform-faces-challenges-amid-executive-departure/</span></a> <a href="https://mastodon.social/tags/DigitalAdvertising" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>DigitalAdvertising</span></a> <a href="https://mastodon.social/tags/AIIntegration" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>AIIntegration</span></a> <a href="https://mastodon.social/tags/AdTechnology" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>AdTechnology</span></a> <a href="https://mastodon.social/tags/MarketingTrends" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>MarketingTrends</span></a> <a href="https://mastodon.social/tags/TechNews" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>TechNews</span></a></p>
rijo<p>ICYMI: The Trade Desk's Kokai platform faces challenges amid executive departure <a href="https://ppc.land/the-trade-desks-kokai-platform-faces-challenges-amid-executive-departure/" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">ppc.land/the-trade-desks-kokai</span><span class="invisible">-platform-faces-challenges-amid-executive-departure/</span></a> <a href="https://frankfurt.social/tags/DigitalAdvertising" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>DigitalAdvertising</span></a> <a href="https://frankfurt.social/tags/AIIntegration" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>AIIntegration</span></a> <a href="https://frankfurt.social/tags/AdTechnology" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>AdTechnology</span></a> <a href="https://frankfurt.social/tags/MarketingTrends" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>MarketingTrends</span></a> <a href="https://frankfurt.social/tags/TechNews" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>TechNews</span></a></p>
PPC Land<p>ICYMI: Digital advertising is quietly reshaping the U.S. economy: Digital advertising now accounts for up to 1.1% of U.S. GDP, reshaping market dynamics and consumer behavior. <a href="https://ppc.land/digital-advertising-is-quietly-reshaping-the-u-s-economy/" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">ppc.land/digital-advertising-i</span><span class="invisible">s-quietly-reshaping-the-u-s-economy/</span></a> <a href="https://mastodon.social/tags/DigitalAdvertising" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>DigitalAdvertising</span></a> <a href="https://mastodon.social/tags/USEconomy" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>USEconomy</span></a> <a href="https://mastodon.social/tags/MarketingTrends" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>MarketingTrends</span></a> <a href="https://mastodon.social/tags/ConsumerBehavior" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>ConsumerBehavior</span></a> <a href="https://mastodon.social/tags/AdSpend" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>AdSpend</span></a></p>
PPC Land<p>ICYMI: Major privacy breakthrough transforms digital advertising data sharing: IAB Tech Lab's PAIR protocol enables secure audience matching while protecting user privacy, marking new era in advertising. <a href="https://ppc.land/major-privacy-breakthrough-transforms-digital-advertising-data-sharing/" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">ppc.land/major-privacy-breakth</span><span class="invisible">rough-transforms-digital-advertising-data-sharing/</span></a> <a href="https://mastodon.social/tags/DigitalAdvertising" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>DigitalAdvertising</span></a> <a href="https://mastodon.social/tags/PrivacyProtection" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>PrivacyProtection</span></a> <a href="https://mastodon.social/tags/DataSecurity" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>DataSecurity</span></a> <a href="https://mastodon.social/tags/AudienceMatching" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>AudienceMatching</span></a> <a href="https://mastodon.social/tags/IABTechLab" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>IABTechLab</span></a></p>
Coach Pāṇini ®<p><a href="https://mastodon.world/tags/DigitalAdvertising" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>DigitalAdvertising</span></a> is filled with secret markups, scams, fraud, it funds organized crime, outrageous fees, fake data, fake clicks, bots, it's not uncommon for 90% of ad money to be set on fire.</p><p><a href="https://mastodon.world/tags/TomGoodwin" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>TomGoodwin</span></a><br><a href="https://www.linkedin.com/posts/tomfgoodwin_this-post-isnt-going-to-perform-very-well-activity-7252770959537983488-qyLf?utm_source=share&amp;utm_medium=member_ios" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">linkedin.com/posts/tomfgoodwin</span><span class="invisible">_this-post-isnt-going-to-perform-very-well-activity-7252770959537983488-qyLf?utm_source=share&amp;utm_medium=member_ios</span></a></p>
PUPUWEB Blog<p>PayPal Ads is here! Tap into the power of billions of transactions across PayPal, Venmo, and Honey to supercharge your marketing campaigns! <a href="https://mastodon.social/tags/PayPalAds" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>PayPalAds</span></a> <a href="https://mastodon.social/tags/Marketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Marketing</span></a> <a href="https://mastodon.social/tags/DigitalAdvertising" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>DigitalAdvertising</span></a></p>
Deadline<p>YouTube Ad Revenue Rises 13%, Helping Alphabet Beat Q2 Expectations<br><a href="https://mastodon.social/tags/News" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>News</span></a> <a href="https://mastodon.social/tags/Alphabet" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Alphabet</span></a> <a href="https://mastodon.social/tags/Digitaladvertising" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Digitaladvertising</span></a> <a href="https://mastodon.social/tags/SecondQuarterEarnings" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>SecondQuarterEarnings</span></a> <a href="https://mastodon.social/tags/YouTube" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>YouTube</span></a></p><p><a href="https://deadline.com/2024/07/youtube-ad-revenue-rises-alphabet-q2-earnings-1236019300/" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">deadline.com/2024/07/youtube-a</span><span class="invisible">d-revenue-rises-alphabet-q2-earnings-1236019300/</span></a></p>
Alex Ivanovs<p>Mozilla: Arms race with advertisers may be unwinnable</p><p><a href="https://stackdiary.com/mozilla-arms-race-with-advertisers-may-be-unwinnable/" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">stackdiary.com/mozilla-arms-ra</span><span class="invisible">ce-with-advertisers-may-be-unwinnable/</span></a></p><p><a href="https://mastodon.social/tags/Mozilla" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Mozilla</span></a> <a href="https://mastodon.social/tags/Firefox" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Firefox</span></a> <a href="https://mastodon.social/tags/Privacy" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Privacy</span></a> <a href="https://mastodon.social/tags/Advertising" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Advertising</span></a> <a href="https://mastodon.social/tags/Tracking" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Tracking</span></a> <a href="https://mastodon.social/tags/OnlinePrivacy" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>OnlinePrivacy</span></a> <a href="https://mastodon.social/tags/UserPrivacy" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>UserPrivacy</span></a> <a href="https://mastodon.social/tags/AdTracking" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>AdTracking</span></a> <a href="https://mastodon.social/tags/TechNews" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>TechNews</span></a> <a href="https://mastodon.social/tags/DigitalAdvertising" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>DigitalAdvertising</span></a> <a href="https://mastodon.social/tags/WebBrowser" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>WebBrowser</span></a> <a href="https://mastodon.social/tags/DataProtection" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>DataProtection</span></a> <a href="https://mastodon.social/tags/AdMeasurement" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>AdMeasurement</span></a> <a href="https://mastodon.social/tags/TechControversy" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>TechControversy</span></a> <a href="https://mastodon.social/tags/UserData" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>UserData</span></a> <a href="https://mastodon.social/tags/AdMetrics" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>AdMetrics</span></a> <a href="https://mastodon.social/tags/BrowserPrivacy" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>BrowserPrivacy</span></a> <a href="https://mastodon.social/tags/PrivacyFeature" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>PrivacyFeature</span></a> <a href="https://mastodon.social/tags/DigitalPrivacy" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>DigitalPrivacy</span></a> <a href="https://mastodon.social/tags/WebPrivacy" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>WebPrivacy</span></a> <a href="https://mastodon.social/tags/AdTech" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>AdTech</span></a> <a href="https://mastodon.social/tags/TechDebate" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>TechDebate</span></a> <a href="https://mastodon.social/tags/PrivacySettings" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>PrivacySettings</span></a> <a href="https://mastodon.social/tags/UserConsent" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>UserConsent</span></a> <a href="https://mastodon.social/tags/OnlineTracking" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>OnlineTracking</span></a> <a href="https://mastodon.social/tags/TechUpdates" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>TechUpdates</span></a> <a href="https://mastodon.social/tags/PrivacyFirst" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>PrivacyFirst</span></a> <a href="https://mastodon.social/tags/AdAPI" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>AdAPI</span></a> <a href="https://mastodon.social/tags/PrivacyTools" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>PrivacyTools</span></a> <a href="https://mastodon.social/tags/InternetSafety" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>InternetSafety</span></a></p>
Review Space<p>Google's New Approach to Ad Blocking on YouTube, Server-Side Ad Injection: <a href="https://www.reviewspace.info/google-s-new-approach-to-ad-blocking-on-youtube-server-side-ad-injection" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">reviewspace.info/google-s-new-</span><span class="invisible">approach-to-ad-blocking-on-youtube-server-side-ad-injection</span></a></p><p><a href="https://mastodon.social/tags/TechnologyNews" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>TechnologyNews</span></a> <a href="https://mastodon.social/tags/YouTube" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>YouTube</span></a> <a href="https://mastodon.social/tags/Google" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Google</span></a> <a href="https://mastodon.social/tags/Adblockers" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Adblockers</span></a> <a href="https://mastodon.social/tags/SponsorBlock" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>SponsorBlock</span></a> <a href="https://mastodon.social/tags/uBlockOrigin" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>uBlockOrigin</span></a> <a href="https://mastodon.social/tags/ServerSideAdInjection" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>ServerSideAdInjection</span></a> <a href="https://mastodon.social/tags/DigitalAdvertising" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>DigitalAdvertising</span></a> <a href="https://mastodon.social/tags/OnlineVideoStreaming" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>OnlineVideoStreaming</span></a></p>
Review Space<p>YouTube's Crackdown on Third-Party Ad-Blocking Apps Continues: <a href="https://www.reviewspace.info/youtube-crackdown-on-third-party-ad-blocking-apps-continues" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">reviewspace.info/youtube-crack</span><span class="invisible">down-on-third-party-ad-blocking-apps-continues</span></a></p><p><a href="https://mastodon.social/tags/YouTube" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>YouTube</span></a> <a href="https://mastodon.social/tags/adblocking" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>adblocking</span></a> <a href="https://mastodon.social/tags/contentcreators" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>contentcreators</span></a> <a href="https://mastodon.social/tags/onlinestreaming" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>onlinestreaming</span></a> <a href="https://mastodon.social/tags/digitaladvertising" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>digitaladvertising</span></a> <a href="https://mastodon.social/tags/Apps" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Apps</span></a> <a href="https://mastodon.social/tags/TechnologyNews" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>TechnologyNews</span></a></p>
CenDemTech<p>Despite these challenges, Maréchal remains optimistic. Addressable questions, like those surrounding geographic targeting and evolving platforms, offer opportunities for thoughtful analysis and recommendations. <a href="https://techpolicy.social/tags/APRA" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>APRA</span></a> <a href="https://techpolicy.social/tags/DigitalAdvertising" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>DigitalAdvertising</span></a> <a href="https://techpolicy.social/tags/PrivacyMatters" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>PrivacyMatters</span></a> <a href="https://www.techpolicy.press/experts-provide-early-analysis-of-the-american-privacy-rights-act/" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">techpolicy.press/experts-provi</span><span class="invisible">de-early-analysis-of-the-american-privacy-rights-act/</span></a></p>
Peter<p>I am protecting the environment by using adblocker, because: „Digital Advertising May Be Causing Almost 2% of Global Carbon Emissions“</p><p><a href="https://www.magiclasso.co/insights/advertising-carbon-emmissions/" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">magiclasso.co/insights/adverti</span><span class="invisible">sing-carbon-emmissions/</span></a></p><p><a href="https://mstdn.social/tags/digitaladvertising" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>digitaladvertising</span></a> <a href="https://mstdn.social/tags/ads" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>ads</span></a> <a href="https://mstdn.social/tags/energy" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>energy</span></a> <a href="https://mstdn.social/tags/co2" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>co2</span></a> <a href="https://mstdn.social/tags/climatechange" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>climatechange</span></a> <a href="https://mstdn.social/tags/sustainability" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>sustainability</span></a></p>
Vic<p>The mobile gaming sector is soaring, accounting for 49% ($92.6bn) of total gaming revenue in 2023. It's expected to rise to 55% by 2026. This growth is fueled by wider smartphone access, innovative investments, and the blurring lines between mobile and traditional gaming platforms.</p><p>🗺️ 👾 Global penetration: increased smartphone usage in developing countries is a significant growth driver. 'Mobile Legends: Bang' in Indonesia, with a 69.7% penetration rate, exemplifies this trend. <a href="https://techhub.social/tags/Globalpenetration" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Globalpenetration</span></a> </p><p>🪧📱 Ads: advertising remains a cornerstone, making up 50% of total revenue in gaming sector. <a href="https://techhub.social/tags/AdsinGames" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>AdsinGames</span></a></p><p>🧠💬 Generative AI: it's revolutionizing game development, offering tools for creating characters, speech, and environments. 87% of studios, including giants like Activision Blizzard, are harnessing AI. <br><a href="https://techhub.social/tags/AIinGames" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>AIinGames</span></a></p><p><a href="https://www.nortonrosefulbright.com/en/knowledge/publications/e11e59e5/mobile-gaming-ma-trends-and-predictions" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">nortonrosefulbright.com/en/kno</span><span class="invisible">wledge/publications/e11e59e5/mobile-gaming-ma-trends-and-predictions</span></a></p><p><a href="https://techhub.social/tags/MobileGaming" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>MobileGaming</span></a> <a href="https://techhub.social/tags/GamingIndustry" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>GamingIndustry</span></a> <a href="https://techhub.social/tags/SmartphoneGaming" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>SmartphoneGaming</span></a> <a href="https://techhub.social/tags/InvestmentGrowth" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>InvestmentGrowth</span></a> <a href="https://techhub.social/tags/AI" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>AI</span></a> <a href="https://techhub.social/tags/Gaming" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Gaming</span></a> <a href="https://techhub.social/tags/GameDevelopment" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>GameDevelopment</span></a> <a href="https://techhub.social/tags/DigitalAdvertising" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>DigitalAdvertising</span></a> <a href="https://techhub.social/tags/TechInnovation" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>TechInnovation</span></a> <a href="https://techhub.social/tags/UserAcquisition" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>UserAcquisition</span></a></p>