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Fellow game developers, do you believe that marketing for indie games pays for itself, i.e., generates more additional profit than it costs? Do you have data to back up your belief?

@lumpn 95% of games from steam dont make even $100 for year.
I do not believe you can make any money with "real indie game dev".
I mean - where you dont have investors on behind or government grands.
This days even $20 million game count as "indie", and Epic says - "you need minimum $200 millions to start even thinking about developing games".
Data - general observation and many blogs where "indie game dev who invested 5-10 years to develop game - they burnout because not even 10 sels on steam".

Danil

@lumpn P.S. I remember I seen "promo-ads" on Reddit this year - something like "I made this game come check" - and Reddit ads is - reddit threads so you can see karma on them.

And about 10-ads I seen of "I made this game come check" - had 0 karma for all its time, more than week in ads - 0 karma 0 comments.
When A+ game promo on reddit I seen - atleast 100 karma with multiple comments and some big AAA+ game get thousands of karma and comments in their promo ads on reddit.